Yospace and NexStreaming have today announced an integration that simplifies
the route to market for broadcasters wishing to monetise their live OTT streams.
The companies have pre-integrated Yospace’s HTML5 SDK into the NexPlayer
HTML5 player, allowing Yospace’s multi-award- winning Server-Side Dynamic Ad
Insertion to be accompanied by real-time, client-side tracking. The integration
also enables an interactive element to advertisements by allowing viewers to
click on ads for more information on the product.
The news is significant for broadcasters, who today are faced with an online
marketplace in which device and platform fragmentation significantly
complicates the process of delivering and effectively measuring their advertising.
Unlike traditional television, where broadcasters and advertisers benefit from
standardised ad delivery and measurement mechanisms, broadcasters in the
online world need to work a lot harder in order to provide advertisers with the
mass reach that is television’s USP.
This pre-integration makes it easier for broadcasters and video service providers
to monetise their OTT video offerings across all HTML5-enabled browsers and
devices and increases their speed to market.
Carlos Lucas, General Manager of NexPlayer SDK, said: “We are proud of
enhancing this partnership with Yospace, providing the most comprehensive
streaming and Dynamic Ad Insertion experience on the web with our HTML5 as
player as we are already doing across Android apps”.
David Springall, CTO of Yospace, added: “We’re delighted to add the NexPlayer
HTML5 Player to our growing list of pre-integrated players. NexPlayer has a
strong reputation among broadcasters for its high performance and innovative
technology. By pre-integrating with our world-leading Dynamic Ad Insertion
system means customers using NexPlayer can realise the benefits of OTT stream
monetisation in less time than ever.”
Yospace’s server-side dynamic ad insertion technology can be applied to both
live and VOD streams in a way that offers excellent playback quality, interactive
functionality and real-time measurement. The system enables one-to- one addressability of ads and has been proven at scale against some of the world’s
biggest sporting events.
NexPlayer HTML5 is an easy-to- integrate HTML5 player that allows video
services and publishers to provide HLS and DASH streaming with an advanced
feature set that includes CEA 608 Closed Captioning, Time-Shifting, Multiple
Audio Tracks and Multi DRM among many others. NexPlayer SDK technology is
market proven, used by over 200 premium video service providers worldwide
across their multiscreen OTT apps.
Yospace is the foremost provider of Dynamic Ad Insertion technology in the world
today. Its server-side solution allows live streams and on demand content to be
monetised in a way that is true to the user experience of broadcast television, while
allowing advertising to be curated to the interests of the individual viewer and
Yospace services major broadcasters and network operators across the globe,
including AT&T and DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV
in the UK; Canal 13 in Chile; Medialaan and TV4 in Mainland Europe; Seven West
Media, Seven, Nine Network and Network Ten in Australia.
About NexPlayer SDK
NexStreaming is a global multimedia software company listed at KOSDAQ (139670)
with more than 15 years in the market and focusing on the development of premium
multimedia software. The main product of NexStreaming is NexPlayer, the market
leader video player SDK for OTT apps. NexPlayer is well known for its 24/7 technical
support and for its continuous player SDK upgrades. For more information on
NexPlayer solutions, visit nexplayersdk.com.